By Edwin A. Locke
Since Jack Welch became CEO of General Electric in the early 1980s, the company has created more stockholder wealth than virtually any corporation in history. This course explores the rise of this extraordinary company over the past 20 years—and identifies exactly what made it possible. The primary focus of the course is on Jack Welch in his role as leader. Dr. Locke discusses: Welch's personal traits and his philosophy; the internal mechanisms GE uses to enhance its effectiveness-such as "work-out" and Six Sigma; GE's competitive strategies; and the critics of GE.
(MP3 download; 6 hrs., 195 MB)
