By Edwin A. Locke
America's business heroes perform prodigious feats of production, discovering what no one before them had. What separates these innovators from the mediocrities? Dr. Locke examines how their salient characteristics—a commitment to reality, an active mind, a respect for ability in others—give rise to the incredible productiveness of the outstanding entrepreneurs. By showing you how philosophic principles fundamentally determine such matters as who produces wealth in business, this lecture also serves as a guide to advancing your own success.
(MP3 download; 90 min., with Q & A, 63 MB)